Designed to appeal to millennials, Rolls Royce is officially welcoming the newest member to the family, the  Rolls-Royce Black Badge collection. “Black Badge is for those driven by the same restless spirit that propelled company forefather C.S. Rolls’ exploration of the limitations of powered land and air travel,” said Torsten Müller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. “It is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations.”

The Dawn is the third vehicle in the collection and features an intense dark tone with a complimentary black canvas fold-down roof. Other features include a black chrome grille and black leather on the interior with orange stitching.