High-end retailer Nordstrom  has kicked off its 2017 Anniversary Sale marketing campaign which went live in this week in the U.S. and Canada.

Faces of the campaign include Russell Wilson, co-founder of Good Man Brand, entrepreneur, Super Bowl Champion and Franchise NFL Quarterback; Ashley Graham, model, body activist, author and designer of Ashley Graham lingerie; actor, singer, dancer and author Taye Diggs; actress and aspiring recluse Hana Mae Lee; choreographer and dancer Keone Madrid (with wife and dance partner, Mari); and artist and textile designer Kindah Khalidy.

“Our Anniversary Sale is one of the most exciting Nordstrom events of the year for our customers,” said Scott Meden, executive vice president and chief marketing officer at Nordstrom. “It’s a sale like no other. We’re thrilled to make it come to life with this campaign, and to showcase new arrivals from our hottest fashion brands in partnership with our ambassadors.”

“This year I am especially excited for the Anniversary Sale,” added Russell Wilson. “Shopping at Nordstrom is always fun and easy, and who doesn’t love finding the newest styles of the season. What an honor for Good Man Brand to have been selected to be a part of this event alongside some the best and biggest brands in the world.”

The campaign runs from July 21st through August 6th.