Detroit-based brand Shinola will be opening the doors to its newest store in New York City. Located in the trendy SoHo neighborhood of New York City, the store marks the 25th worldwide and the third in New York. The others being the TriBeCa flagship and recently-opened DUMBO store. The store will be located at 101 Prince Street, measures 1,880-square-feet and will house specially-curated assortment of limited edition and one-of-a-kind women’s accessories alongside the brand’s classic lineup of watches, bicycles, leather goods, journals, jewelry and audio equipment. Other services offered include personalization and customization options, including complimentary monogramming, jewelry engraving and a custom watch bar.