French luxury label Hermès has announced a new service dubbed the Hermès Tie Society. The tailor-made subscription service offers exclusive benefits including free necktie delivery, laundering, tie reshaping, and repairs. To get started, new members will complete a brief questionnaire about their preferences including patterns, colors and materials as well other items designed to nail the members sense of style. This also helps to determine which ties get sent. The new Hermès Tie Society will launch in 10 boutiques in Beverly Hills; San Francisco; Chicago; Houston; Dallas; Boston; Washington D.C.; Costa Mesa, California; and Wall Street and Madison Avenue. Subscription pricing starts at $180 USD. Learn more here.