Hollister Co. has announced a partnership with multi-platinum recording and GRAMMY nominated artists and producer Charlie Puth. The collaboration will see Puth involved in three Hollister campaigns. To kick off the official start of Summer, Hollister Co. will launch its campaign Summer Drop, on June 21st, 2017. Hollister Co. will follow the sunset across the nation and host free concerts in Boston, Mass., Austin, Texas, and finishing at Vidcon in Anaheim, Calif., in celebration of the Summer Solstice.
Hollister will also be running a host of surprise and delight activations to ensure loyal customers get to experience their most epic summer. These will include concerttickets, go pros, road trips, and one customer will win a party for them and their friends. In July, Charlie Puth will front Hollister’s Back to School campaign, which focuses on the brand’s jeans assortment. Puth will also be joining Hollister to bring awareness to bullying a cause that Abercrombie &Fitch Co. has supported for the past five years.
“I am honored to be partnering with Hollister. The brand has a fun, laid-‐back, Cali vibe that fits my lifestyle. I am looking forward to a summer supportingHollister and sharing experiences with customers across the nation,” said Charlie Puth.
“At Hollister, we are passionate about creating unique activations for our customers that can live in both our digital and physical worlds. The partnership with CharliePuth, spanning several months and campaigns, will provide engaging content and activations for our fans both on and off-‐line,” said Will Smith, Chief MarketingOfficer of Abercrombie & Fitch Co. “We are excited to have Charlie as our partner in celebrating summer!”
Learn more about the campaigns here.