Northeast prep lifestyle brand Vineyard Vines is celebrating the America’s Cup races with a brand new capsule collection. Vineyard Vines currently has pop-shops open in Bermuda’s America’s Cup Village, in addition to their permanent storefront on historic Front Street in downtown Hamilton, Bermuda.
The exclusive The America’s Cup Collection by Vineyard Vines boasts 100+ styles for men, women and children. With items ranging from technical sailing outerwear and performance active wear, to men’s ties and jackets, women’s dresses and rompers, as well as swim and t-shirts for children, pricing ranges from $12 USD to $595 USD.
“It’s truly an – ‘Every day should feel this good’ – day, each day you’re down here watching such incredible talent compete with the thousands of spectator boats cheering them on,” said Ian Murray, co-founder and CEO of Vineyard Vines.
“We worked very hard to make sure every sailing fan, at all ages, has something that they can wear, feel comfortable and excited to support the sport of sailing,” added Shep Murray, co-founder and CEO of Vineyard Vines. “We grew up sailing and never imagined we would design product for the America’s Cup – the pinnacle of sailing and tradition. To have our collection selling out at record pace is unreal. We are all hands on deck to meet demand and keep our customers and sailing enthusiasts happy. It’s an honor and we won’t let them down.”