GAP CELEBRATES INDIVIDUALITY WITH NEW ‘BRIDGING THE GAP’ CAMPAIGN VIDEO

Gap has tapped Editor-in-chief of British Vogue magazine and fashion mainstay Edward Enninful to direct, style and cast its new campaign video dubbed Bridging The Gap. With Boney M’s iconic “Sunny” set as the backdrop, the video celebrates individualism, diversity, and humanity. The campaign features appearances from names such as Wiz Khalifa, Priyanka Chopra, Adwoa Aboah, Jasmine Sanders, Fernanda Ly and others.

“I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself. Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave,” Enninful expressed in a statement. “This project is about authenticity and people living their truths.”

Check out the video below.