American designer Tommy Hilfiger will be closing out London Fashion Week with the fall 2017 TOMMYNOW experiential runway show on Tuesday September 19th. The show builds on the success of “Tommy Pier” in New York City for fall 2016, and spring 2017 “TOMMYLAND” in Los Angeles. This show will also make the first time that both men’s and women’s offerings will share the same stage.
Additionally, the fashion house will incorporate the “See Now, Buy Now” format. All men’s and women’s runway looks will be available immediately on a variety of shoppable channels in more than 70 countries, including Tommy Hilfiger stores and tommy.com, select wholesale partners, social media, shoppable live stream, the innovative 3-D image recognition SNAP:SHOP app, and the A.I. powered TMY.GRL conversational commerce bot for Facebook Messenger.
“My vision for TOMMYNOW was to create a global platform that could bring our shows to audiences around the globe like a rock-and-roll world tour,” said Hilfiger. “It’s about celebrating the connection between fashion and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. We look forward to celebrating the rebellious spirit and star studded glamour of rock-and-roll in London for fall 2017.”