Iconic American brand Dockers has launched “Dockers Real Talk”, a new social media campaign featuring stand-up comedian, TV writer and actress Jamie Lee. The campaign is aimed at addressing their followers from a female perspective.
“Our goal with “Dockers Real Talk” is to speak to our fans honestly, directly and with a bit of wit from a woman’s point-of-view. The takeaway for our guy is the simple notion that he’ll be ready for anything when he slips on a pair of Dockers khakis.” said Karen Riley-Grant, Vice President, Dockers Marketing. “We are so pleased to partner with a talent like Jamie Lee to drive this message home to our fans in the humorous fashion she is known and loved for.”
Press play above to check out the campaign video.