Swedish footwear and outerwear brand Tretorn has linked up with Andre 3000 Benjamin on a new capsule collection. The Tretorn X Andre 3000 Benjamin footwear collection is the first shoe designed by Andre 3000 who joined the brand as an ambassador in February of this year.
“My first pair of Tretorns were in middle school and since then the Nylite has always held a space in my closet. With this collaboration, I got to go into Tretorn’s closet and play,” said Benjamin. “The capsule collection translates my “daydream sketches” to the real world.”
The Tretorn X Andre 3000 Benjamin spring 2018 collection will be unveiled in New York at FFANY on May 31 through June 5; in Italy at Pitti Uomo, Tretorn’s first presentation in Europe, from June 13 through June 15; and in Las Vegas at Agenda tradeshow from July 13 through July 15.
“We are excited to launch the first Tretorn collection designed under Andre’s creative direction,” added Nick Woodhouse, president and CMO of ABG, Tretorn’s parent company. “Andre has an authentic connection to Tretorn and a vision that is inspired by personal experience which makes him a truly committed creative collaborator and brand ambassador.”