Lacoste has tapped professional tennis player Novak Djokovic as its new on and off-court style ambassador. According to the brand, “his relaxed elegance and inventiveness are a perfect match for its DNA and its creations.” This news follows the end of a five-year deal Djokovic had with Japanese fast fashion retailer Uniqlo.
To celebrate the announcement, Lacoste has created a new tennis line named after the 30-year old Serbian tennis star. The Novak Djokovic collection is a line of performance products that emphasize comfort and style with details like ergonomic stitching to prevent chaffing. Djokovic will debut the new collection during this year’s French open.