Netflix has revolutionized the movie industry and changed the manner in which we consume entertainment. However, one of our favorite pastimes may start hitting us in the wallet. According to a report from the Australian, Netflix is testing a pricing hike strategy for a selection of new subscribers at prices of $1, $2, and $3 more a month, depending on which tier of the streaming service you subscribe to. The prices for each tier then dropped back down to $8.99, $11.99, and $14.99 a month on Monday. Netflix is denying the report, but is acknowledging they are conducting pricing tests.
“We continuously test new things at Netflix and these tests typically vary in length of time,” the company said in a statement. “In this case, we are testing slightly different price points to better understand how consumers value Netflix.”
More to come as this develops.