AXE TACKLES WHAT IT MEANS TO “BE A MAN”


AXE has launched a new campaign designed to address some of the tough questions guys personally struggle with on a daily basis. Dubbed it “Is It Ok For Guys?”, the new campaign which features a one minute film is part of a larger AXE purpose mission and is an extension of last year’s “Find Your Magic” campaign. As part of the initiative, AXE has partnered with three non-profit organizations – Promundo, The Representation Project, and Ditch the Label – to better understand the issues young guys face and provide them with resources to be their most authentic selves.