Premium travel accessories brand Tumi has announced the latest installment of its global campaign that promotes the brand’s 19 Degree collection, “Perfecting the Journey,” featuring Oklahoma City Thunder point guard Russell Westbrook. The 19 Degree collection is Tumi’s first-ever aluminum collection, combines luxury and innovation while improving the travel experience.
“Both the 19 Degree campaign and collection explore elevating yourself as an individual. In order to better understand what moves them, we follow a cross-section of fascinating individuals on their perfect journey,” said Victor Sanz, creative director of Tumi. “Russell Westbrook’s journey is not only inspirational, but aspirational—in the sense that it shines a light on what motivates him on a deeper level and allows the viewer to feel like they’re on his team.”
Tumi’s 19 Degree collection retails for $995-$1,395 USD and is available at Tumi stores and on Tumi.com.