MR PORTER LAUNCHES EXCLUSIVE MADE IN CALIFORNIA CAPSULE

Men’s online luxury retailer MR PORTER  is launching  a special capsule collection inspired by the laid back lifestyle of California. The collection dubbed “Made in California” boasts modern refreshes of urf, skate, street and casual wear, from a host of twelve contemporary and designer brands, including Amiri, The Elder Statesman, Golden Bear, James Perse, John Elliott, Mollusk Surf, Noon Goons, Outerknown, Rick Owens, Second/Layer, Simon Miller, and Stüssy.

“California has always heavily influenced us from a creative and commercial standpoint at Mr Porter,” said Sam Lobban, senior buying manager at Mr Porter. “In response to current trends in men’s wear, and the amount of design talent both based in the region and inspired by its aesthetic and lifestyle, we decided to build our spring capsule collections around this theme. Even if you’ve never been to the region, you can certainly identify it, and together with our partner brands, we’ve created a series of capsules that capture that California spirit, and we’re making it available the world round.”