H&M SET TO LAUNCH NEW RETAIL BRAND, ARKET

Fast fashion retailer H&M is set to launch a new brand dubbed Arket later this year. According to the brand, Arket is described as a “modern-day market that will offer essential products for men, women, children and home.” Creative director Ulrika Bernhardtz adds, “The brand DNA is timeless, crisp, quality and warmth,” providing a non-trend-focused line for the fast-fashion company. Pricepoints for the line will be slightly higher than that of traditional H&M stores. Arket’s first retail outpost will be located on London’s Regent Street and is set to open later this summer or in early fall.