Apple has released a slew of new products now available on their online store. One of the releases is an all new red colorway of the iPhone 7 and iPhone 7 Plus. This is the latest product that is part of the PRODUCT(RED) and its contributions to the Global Fund to Fight AIDS. According to Apple CEO Tim Cook:

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

Deborah Dugan, (RED)’s CEO also shared:

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED). Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”

The PRODUCT(RED) iPhone 7 and 7 Plus will be available for purchase this Friday in 128GB and 256GB versions with pricing starting at $749 USD.