AXE CELEBRATES SPRING EQUINOX WITH NEW TECHNOLOGY

 

As today marks the Spring Equinox, longer days and warmer temps test guys’ looks and they need more from their products in order to dial-up their personal style. Gentleman can now take full advantage of the longer days with the AXE Advanced Collection, including the first-ever men’s body washes in the U.S. to feature 12-hour touch-release technology.

“Today’s guy requires product innovations and advanced technology that keep up with his style,” says Donna Foster, Senior Scientist, Unilever. “The AXE Advanced Collection body washes are designed with millions of microscopic encaps that are deposited onto the skin so every time his body is touched throughout the day, it creates a burst of fragrance.”

Developed by renowned fragrance house Firmenich, AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Wash fragrances contain notes of chilly iced mint and refreshing ginger, and charcoal with a touch of watermint respectively. With intoxicating fragrances and state-of-the-art technology, guys can feel confidently fresh all day, all season.