COACHELLA IS SUING URBAN OUTFITTERS

According to WWD, Coachella Valley Music and Arts Festival is suing Free People, one of Urban Outfitters companies, for the use of the Coachella brand on its products. Products identified in the lawsuit include the “Coachella Boot,” the “Coachella Mini Dress,” the “Coachella Pocket Tank,” and the “Coachella Valley Tunic.” The festival is claiming that the retailer is intentionally misdirecting consumers when people search for “Coachella” online. Check out the details of the lawsuit here.