PUMA has announced that Big Sean will be the new creative collaborator and global ambassador for the brand. Joining Rihanna in a similar role, the Detroit native will be the face of a new ad campaign that will be rolled out later this summer with his own exclusive collection to be released in spring of 2018.

PUMA’s global director for brand marketing Adam Petrick shared, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”