BELLA HADID IS THE NEW FACE OF TAG HEUER

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Following appearances in campaigns for Dior, Fendi and Nike, Bella Hadid is adding another major campaign to her list of accomplishments as she is now the brand ambassador of TAG Heuer. The luxury watch brand tapped the 20-year-old runway star to be the face of its latest campaign with the hopes of attracting millennials.

“I just wear watches, because it’s easy to be able to look at my wrist,” says Bella. “I think, today, it’s beautiful to have a watch — it’s always a classy thing. My dad has always been a lover of watches my whole life. It’s a beauty item, for a classic look. You could look at your phone, but I think it’s easier to have a watch.”