One of the names behind arguably the biggest streetwear brand is leaving his post after more than 10 years. Angelo Baque served as brand director for Supreme since 2006. The move comes just a few short weeks after the unveiling of the wildly popular Louis Vuitton x Supreme collaboration.

As reported in WWD, “I spent 10 years with the brand and I’ve changed a lot in those 10 years,” said Baque. “When I started with Supreme, I didn’t know what the hell I was going to do. There was no title and it was just wide open. The company was so small back then. It was 2006 and I was able to figure it out and see where I fit in. I have a photo background and I felt like I could help the brand and bring a new perspective to the visuals.”

“With the actual garments, nothing has changed because the objective of Supreme has always been to make cool s—,” said Baque. “Our muses are the same and they have always been skaters. What’s different is that 10 years ago, you had to be in the know and now you can hang out below 14th Street and you know what Supreme is. But you are never going to be able to go into Macy’s, Zumiez or Bloomingdale’s and buy the brand.”

As for what is next for Baque, he has been quietly growing his own creative agency. He counts Supreme, Nike, NSW and Converse as clients.