Roc Nation’s Emory Jones has often been referred to as the label’s “Lifestyle Specialist” and the brains behind their apparel. He will now be lending his talents to PUMA for a special capsule collection. The collection will be called “Bet on Yourself” and will feature a number of pieces inspired by his hustle. The drop consists of a long-sleeved tee alongside a track suit and PUMA’s Star and Dual footwear models. They will all be available in blue with red accents and Vegas-inspired graphics as a literal translation of betting. According to Jones:
“Where I grew up, there was a sense of urgency instilled in us from birth. If we didn’t make it big and make it fast we wouldn’t be anything, therefore gambling was always seen as quick route to success but nobody ever told us that the only betting we should ever do is on ourselves. If you don’t set goals for yourself, other people will always run your life. Eventually I accepted that greatness was a process and I would stay on that course no matter what hand I was dealt.”
The “Bet on Yourself” collection will soon be available via PUMA stockists.