According to WWD, mumble rapper Lil Yachty has been named creative designer at Nautica for 2017. The move comes after Yachty served as the face of the brand for the capsule collection for Urban Outfitters. In the role, Yachty will be designing special capsule collections and make appearances in future digital and social campaigns.
“Nautica is like a part of me,” said Lil Yachty, who’s known for his signature red, beaded braids. “It’s for kids, sailors, grown men and cool people. The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”
“We are excited to be collaborating with Lil Yachty this year,” said Karen Murray, president of Nautica. “He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”