LEBRON JAMES NAMED ‘SPORTS ILLUSTRATED’ 2016 SPORTSPERSON OF THE YEAR

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It certainly doesn’t suck to be LeBron James. He is arguably the best basketball player on the planet and continues to break down barriers while building a global brand. ‘Bron also found time to bring an NBA Championship to Cleveland. For the second time in his career LeBron James has been named  Sports Illustrated’s Sportsperson of the Year. In winning the championship, LeBron James did not save Cleveland or northeast Ohio, but he lifted the area in unmistakable ways. He has also offered his voice to social issues and stood beside Chris Paul, Dwayne Wade, Carmelo Anthony and others to support injustices. If 2016 was among the greatest sports years ever, it was also a year to remind us that sports can be about more than, well, sports.