To coincide with the reveal of the upcoming collaboration between Pusha T and adidas Originals, famed photographer Ari Macropoulos has been tapped to capture Pusha in a minimalist aesthetic. This marks the third collaborative installment with adidas Originals.
The Amsterdam-born photographer and filmmaker shared his thoughts on the project:
I wanted to do something simple and authentic but unique. The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.
Look for the Pusha T and adidas Originals collab to release on December 3rd.