Nike has just opened the doors to its latest retail experience in Nike SoHo. The brand new five-story, multi-sport, 55,000 sq0ft digitally connected store is located at 529 Broadway in the heart of New York City’s SoHo neighborhood. The location is designed to deliver the absolute best in Nike products and personalized services.
“We’re leading the transformation of sport retail—offering the best of Nike products, services and experiences under one roof,” said Heidi O’Neill, president of global direct to consumer at Nike. “With Nike Soho we can realize the promise of personalized performance. Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential. Whether you’re training for a marathon or shooting hoops on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Because it’s more than a store—it’s a personal sport experience.”
“It’s great to see the everyday athlete getting the same personalized treatment from Nike that I’ve enjoyed over the years,” said tennis champion Serena Williams. “When you have experts guiding you along the way, it can make all the difference to your game. I’ve been to a lot of Nike stores over the years and Soho’s personal touches and focus on style, service and experiences are unlike any other. I can’t wait to see what New York shoppers think of it.”