PHARRELL WILLIAMS PRESENTS HIS FIRST COLLECTION AS THE HEAD OF IMAGINATION FOR G-STAR RAW

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Artist, producer, streetwear icon and all-around entertainer, Pharrell Williams has pulled the curtains back on his first project with G-Star Raw since being named Head of Imagination. Dubbed “Elwood X25” the range features carefully selected items by Skateboard P including iconic jeans in 25 colorful prints ranging from checks, camouflages and traditional patterns from various parts of the world. The G-Star RAW Elwood X25 collection will be available in select stores and online starting February 2017. Pharrell spoke about the collaboration saying:

“What we are trying to do is make a space for creativity and experimentation. We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice- it’s about adding democracy to your wardrobe.”