Tom Brady isn’t the only guy representing the UGG brand. Vic Mensa has been tapped by the imprint to curate his own collection in hopes of extending the label’s reach. Utilizing his hometown of Chicago as the backdrop, Mensa is photographed by Jake Osmun and styled by personal consultant Zoe Costello.
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
UGG shared its sentiments, “We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”