A ROLLS-ROYCE DAWN INSPIRED BY FASHION

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In an effort to showcase its design chops, British automaker Rolls-Royce has launched another Inspired by Fashion collection.  Initially starting with the Wraith, this year’s edition find the Dawn receiving the special treatment. Design Director Giles Taylor chose three bold base colors  –  Mugello Red, Cobalto Blue or Mandarin to incorporate into the vehicle.

“Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the couture shows, themselves influencing evolving trends,” said Taylor. “To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. Dawn Inspired by Fashion beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.”

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