HEINEKEN AND TUMI DEBUT CUSTOM “#HEINEKEN100” CARRY-ON

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Heineken has unveiled a custom #Heineken100 carry-on suitcase in partnership with lifestyle essentials brand TUMI. Crafted from high tensile poly weave, the roller boasts cowhide leather accents and trim Heineken-green zippers finish off the piece. The carry-on meets all FAA carry-on size requirements and is spacious enough to carry all your essentials.

The four-wheel compact, expandable roller marks the third release in a series of premium travel product collaborations from Heineken and TUMI in 2016. Just 100 of each product was created, and has been seeded to 100 of the most influential men in the world, including Marcus Troy and DJ Neil Armstrong.The longest running and most premium product collaboration in the beer industry, #Heineken100 connects the brewer with the most innovative lifestyle brands in the world to create co-branded lifestyle products.

 “With an internationally known brand like TUMI, this year’s #Heineken100 program has been more successful than ever before,” said Raul Esquer, Heineken USA Brand Manager. “We’re proud to add yet another functional and beautifully designed item to the program with the carry-on.”

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