A CLOSER LOOK AT COACH’S NEW BOOK, A STORY OF NEW YORK COOL

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Iconic American fashion house, Coach will be turning 75 this year and to commemorate this incredible milestone, the label has released an anniversary book. The book is titled: Coach: A Story of New York Cool. Inside the pages, readers are invited to explore the company’s roots and relive the brand’s evolution over the years. You will get a chance to learn how a small leather goods company grew to become a fashion staple offering a complete lineup of apparel and accessories.

“I knew even before I arrived that I wanted to be very careful about how I approached Coach’s heritage because my pitch was about change, fashion, newness, and the next generation,” Stuart Vevers explained. “I felt it was about doing a very bold, forward-looking vision. Any discussion or approach about the archive had to be more as a touchstone to understand why Coach has been around for 75 years. What are the things that people have come to love about the brand? What were the best moments?”

Coach: A Story of New York Cool retails for $75 USD and is currently available for purchase via Rizzoli Bookstore.

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