REEBOK RELEASES FIRST CAMPAIGN WITH GIGI HADID

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Reebok has unveiled its new #PerfectNever featuring supermodel Gigi Hadid. The goal of the campaign is to urge women to strive for perfection through the acceptance of their imperfections and what makes them unique in turn benefiting from Reebok’s three fitness principles: social, physical and mental. Hadid revelas her own issues with struggling to be perfect: “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together,” shared Hadid. “I’d focus on my mistakes which would breed more missteps – a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”

Corinna Werkle, General Manager of the Training Business Unit at Reebok, reiterates the influence that Hadid will have on women through the global campaign, saying, “Gigi is setting the standards of modern style across the world; her ability to fuse fashion and fitness together inspires people globally. The fashion icon constantly pushes the boundaries by not being afraid to take risks and be different. Working with Reebok, Gigi will empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness.”

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