TCL RELEASES RESULTS OF CORD-CUTTING RESEARCH SURVEY

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TCL has unveiled the results of its recent national poll of 2,000 Americans regarding cord cutting, the smart television experience and viewing habits. According to the research, nearly four out of five Americans are now streaming at least some, if not all, of their favorite content, with 70 percent of Millennials agreeing that most or all of what they watch is being streamed on their own time.

The survey findings also reinforced that “cost savings” and “flexibility of viewing” are of utmost importance for 75 percent of Americans when it comes to owning a smart TV. Unlike others TV manufacturers, TCL also continues to include a tuner in all TCL Roku TVs as a critical supplement to streaming and a great way to access popular network TV and live sports in high definition over the air at no additional cost. “Our stylish design and leading technology, coupled with Roku’s wide selection of content, have been a great option for those looking to cut their cable cords and enjoy the content they love on their own time, ” said Chris Larson VP, Sales and Marketing for TCL

Fall Back to Season Premiers – Binging is the New Black

Americans are nearly four times more excited about their favorite shows returning to primetime this fall than election coverage. Close to one-third (32 percent) of Americans now prefer to stream sporting events from the comfort of their living rooms.

Take Me Out to the Ballgame…or Not?

The survey also found that Nearly two-thirds (57 percent) of those surveyed said that the sports viewing experience with Ultra HD picture quality is comparable to going to the stadium or that it’s closing the gap. Close to one-third (32 percent) of Americans now prefer to stream sporting events from the comfort of their living rooms.

To learn more about TCL or to shop their lineup of smart products head over to the TCL website.