Today, Perry Ellis kicked off the #100PiecesOfPerry campaign. To kick off the Fall 2016 collection, Perry Ellis reimagined the traditional runway show by bringing the pieces directly to the consumer. 100 pieces of clothing were distributed to dapper gents across the globe and shared on their own “runway” today via social media. As more designers shift to the “see now, buy now” model, shoppers from all over the world can see the pieces styled a variety of different ways and purchase them immediately. The #100PiecesOf Perry campaign is being shared via social media and on PerryEllis.com. As the content aggregates on the site, visitors will be able to click through and purchase items directly on the site. As an added bonus, anyone who participates in the online fashion show (using the hashtag #100PiecesOfPerry), will automatically enter for a chance to win a gift card from Perry Ellis.