TOM BRADY, JEFF BRIDGES AND JULIAN EDELMAN STAR IN NEW UGG CAMPAIGN

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Tom Brady has been a brand ambassador for Ugg since 2011. Now he has been joined by Oscar winner Jeff Bridges and teammate Julian Edelman for the brand’s new fall campaign. The five-part digital series kicked off yesterday and celebrates a man’s right to “Do Nothing”.

“The idea of ‘Do Nothing’ started last fall when I had a rare Sunday to watch football since we opened the season on a Thursday night. I relaxed on the couch wearing my favorite Ugg slippers. I posted a photo on Facebook and it was history from there,” said Brady. “As an athlete I know firsthand the importance of sometimes taking time out to do nothing – it helps me recharge and perform when I’m on the field.”

Added Rob Koenen, vice president of Ugg for Men and Kid’s: “Tom’s leadership on and off the field continues to depict what the Ugg for Men brand stands for – authenticity, confidence and style With the help of Jeff and Julian, this new campaign celebrates a state of mind that every man can relate to while also showcasing the lighter side of the brand that hasn’t been seen until now.”

The campaign was created by Camp+King and will run through November.