Kevin Hart is one of the highest earning celebrities in the world and he is putting his hard earned dollars to work. High-end underwear brand Tommy John has announced that Hart has invested in the company.
“I wanted to be something more than just another celebrity endorser,” said Hart. “There’s something so much more authentic about investing in the brands that you love – brands that you wear, instead of getting paid to. I love this underwear. It’s comfortable, it looks good, they say it like it is. Tommy John is disrupting, innovating and marketing underwear in a far more genuine and relatable way than the world has ever seen. I’m excited to be given the opportunity to get involved.”
Kevin Hart, a longtime fan of the brand, approached approached founder/CEO Tom Patterson about investing and potential collaboration opportunities.
“Since conception, it’s been Tommy John’s mission to partner with men of substance to end the epidemic of male discomfort,” said Patterson. “Kevin Hart is truly a man of substance. His passion, drive and journey to success has been nothing short of inspiring. We weren’t looking for investors or a celebrity endorsement, but Kevin’s passion, support and eagerness to spread awareness and grow the brand was well in line with Tommy John’s values. We’re humbled and honored that he’s so dedicated to the brand that he’s willing to leverage his success and personal platform to do so.”