Award winning actor Idris Elba fronts the fall/winter 2016 campaign for Idris Elba + Superdry collection. The collaboration is a partnership between the actor and the British retail chain’s co-founders James Holder and Julian Dunkerton.
“We’re three British lads who have worked hard to get where are,” says Elba, who is best known for the TV series Luther. “I am passionate about what I do and I always give 100 percent. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I know how men want to look.”