Future Hendrix took to his Instagram today to announce his new partnership with Reebok. The Freebandz frontman joins the likes of Kendrick Lamar who too has a relationship with the sneaker company. Said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment:
Future exudes the type of fearlessness and authenticity that Reebok Classic stands for. This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!
Future weighed in saying:
I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.