Lifestyle brand SKAGEN has announced that they will be unveiling SKAGEN Connected, a wearable technology line. The collection will be made up of the Hagen Connected hybrid smartwatch ($195 USD) and an Activity Tracker ($95 USD) which will release in September and October respectively of this year.

We set out to create a line that utilizes cutting-edge technology in a way that doesn’t force the user to compromise style,” says Anne Cashill, senior vice president of SKAGEN. “SKAGEN Connected is as well-designed and thoughtfully constructed as any of our analog pieces. These are smart accessories for consumers who seek the latest technology and also appreciate good design.”

SKAGEN Connected will launch globally in SKAGEN retail locations, online at and through select wholesalers.