TESLA IS SELLING ITS ELECTRIC CARS AT NORDSTROM

tesla-nordstrom

Tesla is taking its car buying experience to the next level with the introduction of a car boutique at the Nordstrom store in Los Angeles. Located in the menswear section of the store, the boutique houses a white Model X crossover and representatives from Tesla to help with questions about the car and the customization process. The reason for the move to a traditional retail outlet serves multiple purposes. The first being Tesla can take full advantage of the foot traffic and the discounted cost of real estate. Nordstrom benefits from this set up as well with the positive press coverage which is a departure from the negative press they have been receiving due to lagging sales number.