BEYONCÉ OFFICIALLY INTRODUCES HER FASHION LABEL

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Beyoncé is one of the hottest most business savvy stars of our generation so it only stands to reason that she would have a clothing label like most performers of this era.  Originally teased in 2014, her fashion label IVY PARK is officially here.  The label is said to be “merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.” According to  CR Fashion Bookthe collection “will be centered around three core legging styles and will consist of 200 pieces in total.” The brand also dropped the promo video below.  IVY PARK will be available online and at select stockists beginning on April 14th.

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