DOVE MEN+CARE RELEASES RESULTS OF FRIENDSHIP RESEARCH

Dove Men+Care is partnering with legendary college basketball duo – former UConn Coach Jim Calhoun and his protégé Kevin Ollie – to show another side of what defines men as heroes in each other’s eyes, and explores the deep bonds of their friendships. According to a propriety research study around male friendship, men today place a high value on their friendship, sports plays an important role in strengthening those bonds and men still place a greater importance on the valuable and meaningful aspects of these friendships. Check out the video above.

#RealStrength