ROBERT PATTINSON FRONTS NEW DIOR HOMME FALL CAMPAIGN

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Robert Pattinson has been the face of Dior Homme since 2012 and the European luxury brand has once again tapped the actor to front the latest 2016 fall campaign. Lensed by photographer and designer Karl Lagerfeld, Pattinson is seen in a number of ready-to-wear pieces from the upcoming collection.

Talking about  the choice to go with Pattinson as the first celebrity face of the brand’s apparel, Christian Dior Couture chief executive officer Sidney Toledano shares, “We approached Robert Pattinson for the Dior Homme autumn 2016 campaign. He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion.” Toledano continues, “When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme.”