Burberry has already joined the likes of Tom Ford and Tommy Hilfiger who have essentially gone to a seasonless business model and will be selling their collections immediately following their upcoming runway shows. In an even bolder move, the British label will now be live streaming its Fall/Winter 2016 runway show at London’s Kensington Gardens thanks to a partnership with Apple TV. Viewers of the runway show will immediately be able to contact a Burberry representative to pre-order pieces from the collection. Tune in to the Apple TV Burberry stream on February 22 at 1pm GMT/8am EST. You can also catch it online here.