THE FIRST NON-NUDE ISSUE OF ‘PLAYBOY’ IS AN ODE TO SNAPCHAT

playboy-march-2016-snapchat

Last October, Playboy announced that after 62 years in print it was getting rid of its nudes in an effort to appeal to younger readers. Now, the magazine has unveiled the cover of its first ever “non-nude” issue, and, somewhat inevitably, it’s Snapchat themed featuring the app’s familiar translucent text overlay, and with the model’s hand reaching out of frame as if to take the photo. This influence of selfies seems designed to make readers feel as if the images are meant for them — as Playboy’s chief content officer Cory Jones pointed out last year, although internet pornography has made nudity “passé,” there’s still an audience for more “intimate” snaps . Playboy says that the decision to make its website safe for work boosted traffic by 400 percent — it’ll no doubt be happy if the print redesign can reach even a tenth of that extra audience.

The March 2016 issue of Playboy hits newsstands February 12 while a preview can be perused over at the mag’s website.

The Verge

Advertisements