NAPA AUTO PARTS this week will launch an online advertising campaign showcasing higher-mileage vehicles currently listed on a popular online classified advertising site to demonstrate how even a seemingly worthless vehicle can serve a useful purpose with some quality parts and a little NAPA Know How.
To create the campaign, which will appear on YouTube and in other digital channels, NAPA AUTO PARTS responded to online ads posted by the owners, each of whom agreed to allow NAPA AUTO PARTS to produce the 60-second commercials. An automobile that says, ‘I have more common sense than money.’”
The “Old Car Commercials” campaign follows NAPA AUTO PARTS’ successful “200,000 Mile Club” rap video, which earned more than 4 million online views and was profiled on television news programs across the country.
Check out the videos below.