In a recent study conducted by The NPD Group Rihanna was named as the most marketable celebrity in America. This news comes as no surprise given her current partnerships with Samsung, Dior and Puma who have all made Rihanna the face of their respective brands. As a matter of fact, RiRi’s composite score indicates that she is three times stronger of an endorser for brands than the average A list celeb. Other celebrities considered in the study included Angelina Jolie, Tim McGraw, Coldplay and Stephen Curry, Beyoncé, Ne-Yo and Usher. Have a look at the study here.