JADEN SMITH IS THE NEW FACE OF LOUIS VUITTON

Last night Louis Vuitton creative director Nicolas Ghesquière announced via his Instagram that Jaden Smith would be starring in the french luxury houses’s new ad campaign. This was a bit of surprise choice given the brands traditional demo.  However this is a clear sign that the brand is committed to sharing their story with a younger audience. The campaign was photographed by Bruce Weber.

Here’s the first image of the campaign below.

Jaden Smith Louis Vuitton