World renowned American designer Tom Ford has announced that he will show both his autumn/winter 2016 womenswear and menswear collections at a small, intimate presentation during New York Fashion Week on Thursday, February 18th. Ford has done something similar in seasons past at his London design headquarters, but this is the first time he is bringing this format to New York.
“When I began my own company I wanted to create clothes with the highest level of workmanship and attention to detail,” said Ford. “This is one of the reasons that I launched my women’s collection in a small presentation in New York, where the audience could experience the clothes up close. In previous seasons, I have presented the collections in my London showroom to the press in an informal format that allows me to speak with journalists while they view and touch the clothes. As we all know, the way in which we show clothes, not only to the press, but also to the consumer, is changing. Right now, I think that a certain fluidity is necessary in regards to how we communicate with the consumer, and I have experimented with different formats recently.”
The most important thing to me with a presentation is that it communicates the message of the season and the point of view of the collection,” continues Ford. “Next season, it feels right to return to a format that is intimate and shows the detail of the clothes. The intimacy of small presentations affords that. We launched our first women’s collection in New York in 2010 and opened our first store there in 2007. I am very excited to present both collections in New York.”
Tom Ford will also be opening retail outlets this year in Houston, Miami, and Atlanta and will join the flagship stores in New York, Las Vegas, Beverly Hills, Dallas, and Chicago.